Taster Session in Media

Want to find out everything you need to know about the BSc (Hons) Business Management and Media at Lancaster University Leipzig?

Join this taster session about “Nation Branding” with our Assistant Professor in Media, Dr Yi Xu.

After a brief introduction to Lancaster University Leipzig, we will explore the structure of one Media module within our BSc (Hons) Business Management and Media. You will then experience a short taster sessions delivered by our lecturer, giving you a first insight into what it is like to study here and learn from our renowned researchers.

About Dr Xu:

• Research focuses: Multimodal news framing, Visual journalism, Generative imagery, Risk and crisis communication, Strategic political communication
• Top publication outlets: Digital Journalism, Journalism Studies, Journalism & Mass Communication Quarterly
• Top conference presentation: ICA, ECREA, IAMCR
• Most important research awards: ICA “2025 Third Place Faculty Paper” (Visual Communication Studies Division), ICA “2022 Top Student Paper” (Visual Communication Studies Division)
• Editorial work: Co-editor of Elgar Encyclopaedia of Crisis Management
• Prior positions in higher education: Postdoctoral researcher (2024 – 2025), Friedrich-Schiller-Universität Jena; Research associate (2021 – 2024), Technische Universität Ilmenau for the DFG-funded project “Deciphering the ‘pandemic public sphere’: Government communication, (social) media discourses on and citizens’ responses to Covid-19 in Europe and the USA” (DECIPHER)
• Postgraduate education: PhD (Technische Universität Ilmenau)