As global citizens, we are surrounded by a huge variety of messages, texts, images, and representations communicating a host of competing ideas, opinions, and values. But how much do we really know about how these texts and images are produced and shared? In what contexts do they circulate? How are they are received?
Media and media industries are themselves constantly changing. Understanding these changes is important as media continuously influence the way we live our lives, get in touch with others, and are informed about the world. Guided by decolonizing the curriculum initiatives and agendas, the media programme pays special and critical attention to the role of media industries and representations in producing and reproducing intersectional inequalities and power asymmetries.
Leipzig is a significant creative centre in Germany and the area itself has a thriving media industry with a rich history and a vibrant contemporary landscape. The city is known for its diverse media sector, encompassing print, broadcasting, digital media, film, and more. A BSc in Business Management and Media can provide you with valuable skills and knowledge to excel in this dynamic industry. From understanding of contemporary organisations, operations, and processes to the traditional aspects of decision-making and driving innovation in the sector.
This programme brings together two important areas of theoretical and practical study: the analysis and understanding of contemporary organisations, operations, structures, processes and decision-making in business and management; and the exploration of the proliferation, ubiquity and accelerating innovation of media communications, platforms, industries, forms, and patterns of media presumption.
The programme critically situates business and management in relation to a social, economic, political, cultural world supersaturated by media. Skills modules will cover key functions undertaken by business managers, entrepreneurs, or their teams. In the programme, students will be exposed to a range of live case studies and authentic business issues.
Course structure: Information contained on the website with respect to modules is correct at the time of publication, and the University will make every reasonable effort to offer modules as advertised. In some cases changes may be necessary and may result in some combinations being unavailable, for example as a result of student feedback, timetabling, staff changes and new research. Not all optional modules are available every year.
The module introduces a variety of management theories and practices. Its basic aims are:
- To provide participants with an essential understanding of the basic theories relevant to the management of work organisation.
- To enable students to identify and understand the limitations inherent within the various theories to which they are introduced.
Management and Entrepreneurial Thinking
The overall aim of this module is to introduce traditional components of entrepreneurship education alongside a critical appraisal of entrepreneurship as a major human phenomenon.
Introduction to Business Analytics
The course will cover the following topics: Obtaining information and the use of sampling methods; Presentation of data using tables, charts and graphs; Exploratory data analysis; Summarising data by measures of location and spread; Use of index numbers; Modelling uncertainty using probability; Probability distributions (Binomial, Poisson and normal); Use of WINDOWS, WORD, EXCEL and POWERPOINT.
Introduction to Marketing
This course introduces students to the key aspects of marketing as both scientific discipline and organisational practice.
Employability and Careers
The first-year module focusses on two stages for employability preparation: self-awareness and opportunity awareness. These are delivered in the Michaelmas and Lent terms.
During the module students will develop knowledge and awareness of the contemporary graduate labour market and effective strategies to start to successfully compete in the marketplace. They will also start to develop an understanding of personal and professional identity and personal branding strategies.
Modules are subject to change.
Key Perspectives in Media and Culture
Key Perspectives on Media and Culture develops the critical and analytical approaches to media and culture. By focusing on a number of key content blocks, you will critically engage with key perspectives on media and culture. The module includes a practical component as well, in which you learn to integrate theoretical and practical approaches to the topics you study.
Introduction to Economics for Managers
The aim of the course is to provide an introduction to the analysis of economic issues from a business perspective. The course demonstrates the relevance of economic concepts and principles to business issues through teaching and application of introductory microeconomic theory to a range of issues affecting economic aspects of the business environment.
Introduction to Financial Accounting for Managers
This module provides an introduction to the analysis and use of published financial statements and the concepts which underlie financial reporting by companies. It also considers the relationship between companies and their financial environment. The concepts and use of financial statements are placed within the current commercial context, so that you acquire an appreciation of the role of financial accounting.
Employability and Careers II
The second year module builds upon the skills developed in the first year module and focusses on decision making and transition skills for graduate employability. This module focuses on the practical elements of career planning; creating realistic action plans and responding to each stage of the recruitment process with confidence
Global Classroom (Media)
The Global Media Classroom is designed to offer an innovative, low-carbon approach to internationalisation and cultural exchange across Lancaster University and its international partner institutions (Sunway University, LU Ghana, BJTU [Weihai], and LU Leipzig). It offers a nove opportunity to learn about the theories and practices of media in a global context through interactive workshops with students and academics from classrooms across different countries and regions of the world.
Taking an interdisciplinary approach, this module will provide students with a diverse set of perspectives into media theories and practices, ranging from the role played by media in (re)making global participatory cultures, creative industries, film and documentary making, to business management and media marketing. In-depth case studies from different parts of the world will be included to illustrate complex cultural, social, political and economic forces at play in shaping the global media landscape.
This module combines theoretical and practical approaches to the topic of viral media. Students critically investigate the role of viral content, practices and techniques in today’s digital media landscape. Students discuss the practical, ethical and cultural aspects of viral media as well and explore the links between viral theory and interrelated concepts such as remix culture, produsage, spreadable media and internet memes. As part of the assessment, students work in teams to produce and edit a short video that critically reflects on, and contextualises, a contemporary or historical example of viral culture.
Are social networks intensifying or weakening the social bonds of community, friendship and family? How do we perceive ourselves/each other in the ‘selfie society’? Why do so many perceive the internet as revolutionary? How does digital surveillance work? How do 'digital' cultures relate to other cultural forms?
Addressing these and other questions, this course explores how information and communication technologies (ICTs), in their multiple forms, figure in our everyday lives. The aim of the course is to develop an appreciation for the kinds of sociality being made through these new media, including the progressive expansion of life online, and the increasingly intimate relations between life online and offline. Using concepts and methods from sociology, media and cultural studies, we will analyse various case studies of contemporary digital culture. Course topics include, among others, digital identities, cyberspace, cyborgs, e-waste, virtual money, digital surveillance, hacking and information security. The course will consider the new possibilities that the changing social infrastructure of information and communications technologies afford, while also learning to look at the rhetoric and practices associated with the rise of the digital with a questioning and critical eye. This includes understanding the role of controversies in shaping digital cultures. To this end, in addition to completing a coursework essay, students will each undertake a 'controversy analysis' project, which will introduce controversy analysis as a method for social research.
Plus 30 credits from additional modules.
Modules are subject to change.
Business and Management Final Year Project
Social Media and Activism
In this module, students theoretically and practically investigate the ways in which social media platforms are used by, and in the context of, activist campaigns and social movements. Students learn about theories, concepts and debates surrounding the topic of social media and activism. Students also learn how to practically produce an online social media campaign and how to report and reflect on the effectiveness of such a campaign. Students learn how to use different online platforms collaboratively to communicate a key message and how to integrate different forms of media into a single online campaign.
Cities, Cultures, Creativities
This module explores the relationship between cities, cultures and creativity by analysing how urban social, artistic and media practices shape the everyday lives, design and perception of contemporary international cities. It combines theoretical readings and discussion-based seminars with case studies that examine examples of creative urbanism from cities such as Amsterdam, Berlin, London, Manchester, New York, Paris, Shanghai and others. Areas of focus range from street art and new media activism, to museum programming, city planning, and architectural design. The module uses urban creative initiatives as examples to learn and practice research concepts and methods that facilitate the critical analysis of contemporary media and cultural practices - including narrative and visual culture; art, media and performance; urban branding, heritage and memory politics. In so doing, it invites students to reflect upon the social, economic and environmental implications of creative initiatives in cities. Seminar sessions combine the discussion of critical urban theory with the exploration of case studies. Course readings derive from the disciplines of media and cultural studies, sociology and urban planning.
Debates in Global Media
What does it mean to be global? How can we navigate global structures of power and meaning in and with media? This course focuses on the contestations around media and processes of globalization, such as transnational mobilities and flows, global-local identity formations, aesthetic homogenization and difference, and the uneven geographies of global capitalism. The course is designed to complement and extend what students have learned in their first two years, by paying particular attention to the role of media in global systems of power and meaning through various sociological and interdisciplinary lenses, such as media studies, cultural studies, critical race theory and postcolonial studies. The course also aims to move out of the Eurocentric comfort zone by encouraging students to engage with media products from different regions.
Plus 45 credits from additional modules.
Modules are subject to change.
Teaching is delivered via a combination of small group lectures and group-based tutorial coursework (oral and written presentation), and assessment is via individual coursework (oral and written presentation) and examinations.
You will be encouraged throughout to undertake independent study to supplement what is being taught/learnt and to broaden your personal knowledge.
We set our fees on an annual basis.
As a guide, our tuition fees for the academic year 2024/25 are:
An annual increase of up to 5% of fees may occur.
At Lancaster University Leipzig we offer a range of scholarships and funding/loan options to our students to help cover the cost of tuition and/or living expenses.
BSc (Hons) Business Management and Media graduates will receive their degrees from Lancaster University in the UK.
The language of instruction at Lancaster University Leipzig is English. To enter the degree, you must be able to demonstrate you are suitably proficient in English.
Please note that proof of German language is not required to study in Germany in English.
Visit the link below for information about English entry levels (IELTS results or equivalent) that you need to enter the programme.
With an BSc in Business Management and Media, you will have the skills to navigate theoretical and practical business management in your chosen career. Our programme provides students with the theoretical insights, analytical skills, and wide-ranging knowledge needed to explore the meaning of media in today’s economy and society.
Our location offers unique opportunities an addition to your newly developed skill set:
1. Leipzig has a long-standing tradition as a hub for media and publishing. The city hosts the Leipzig Book Fair, one of the largest and most important book fairs in Germany. The fair attracts publishers, authors, and media professionals from around the world – an epicentre for the literary and publishing scene.
2. The city's favourable business environment, coupled with its vibrant creative community, has fostered the growth of innovative digital media companies.
3. Leipzig has a notable presence in the film and television industry and hosts the annual DOK Leipzig International Documentary and Animated Film Festival. It attracts filmmakers, producers, and industry professionals from around the world.
4. The city has a thriving arts scene, with many galleries, theatres, and music venues. Additionally, the city hosts many festivals, including the Wave-Gotik-Treffen music festival, which provide platforms for media exposure, networking, and collaboration.
Leipzig (also known as Media City) will host the International Broadcast Centre (IBC) for UEFA EURO 2024.
Overall, Leipzig's media industry offers diverse opportunities for individuals with a desire to study business management. Whether you aspire to work in traditional businesses, management, media, or creative industries, this programme can equip you with the necessary skills and knowledge to excel in this dynamic sector.
Find out if you are eligible for one of our merit-based scholarships, which could earn you up to €5000 in savings.
Find your new home in Leipzig in safe, friendly and affordable accommodation offered by our accommodation partners.
Discover how you can earn a degree from a top UK university while studying on a modern, urban campus in Germany.