- Research focus: [Customer journey, digital marketing]
- Top publication outlet: [Journal of Marketing]
- Top conference presentation: [American Marketing Association]
- Most important grant / industry engagement: [TBD]
- Most important research award: [Shelby D. Hunt/Harold H. Maynard Award, American Marketing Association Foundation]
- Editorial position: [TBD]
- Prior position in higher education: [Lecturer, Henley Business School, University of Reading]
- Postgraduate education: [PhD, Newcastle University]
Career highlight: [Magazine article on customer journeys in Harvard Business Review]
