BSc (Hons) Business Management with Business Analytics

Key Information

Duration

Three years (full-time)

Intake dates

October 2023

 

Location

Leipzig

Tuition Fees 2023/24

International €16,500

EU €9,900

Overview

The BSc (Hons) Business Management with Business Analytics degree provides graduates with a strong foundation in a range of analytics techniques that can help organisations to reach well-informed decisions. The modules taught on the programme have a practical focus, as the aim is to provide preparation for a wide range of careers.

The programme helps students become proficient in using a range of analytical tools and techniques and to acquire problem-solving skills. The scheme provides a wide variety of options that open up different career choices, providing high expected returns in terms of professional and vocational relevance.

Find out more

The Year 1 establishes the foundations of a broad spectrum of business, management and business analytics theories and concepts. Year 2 builds upon this foundation, through the introduction of more advanced concepts and operational aspects of business management and business analytics. Year 3 draws the previous years’ teaching and learning together through development of business analytics, strategy and leadership.

Students’ acquisition of knowledge and understanding is facilitated through the teaching and learning strategies pursued by the various departments from which BSc (Business Management with Business Analytics) modules are drawn. Teaching and learning methods used on the programme include lectures and small group teaching via seminars, tutorials, computer workshops, simulations and workshops. Students’ knowledge and skills are developed through taught material, exercises and coursework of increasing challenge and complexity throughout the programme.

Introduction to Management

This module introduces a variety of traditional and non-traditional ideas about management, followed by the theory and practice of team working and capability for management. The aim is to provide you with an essential understanding of the basic theories relevant to the management of work organisation and to enable you to identify and understand the limitations inherent within these theories.

Financial Accounting for Managers

This module provides an introduction to the analysis and use of published financial statements and concepts underlying financial reporting by companies. It also considers the perspectives of various users and opportunities for creative accounting. The concepts and use of financial statements are placed within the current commercial context, so that you acquire an appreciation of the role of financial accounting.

Introduction to Economics

 

Introduction to Entrepreneurship

In this module, we challenge preconceived views about whether or not entrepreneurship can be taught, and the widely-held opinion that entrepreneurs are born, not made. We consider entrepreneurship in a wide variety of contexts and for a range of different purposes. This includes entrepreneurship for social or environmental good, or as a means of self-expression, as well as entrepreneurial start-up and classic profit-driven motivations of business founders. Theory and practice are combined throughout the module, and teaching is brought to life through the expertise of our entrepreneurs in residence. You will therefore meet practicing entrepreneurs and be provoked to consider your own values and how these might, in future, shape your own expressions of innovation and entrepreneurial behaviour, whether as an employee, in your home society, in a family business, or as a business founder or sole trader.

Introduction to Business Analytics

Business analytics focuses on developing new insights and understanding of business performance based on data analysis.

Designed to give you the kind of skills that are sought after in many organisations, this module introduces you to a range of quantitative techniques for collecting, analysing and interpreting data and develops your understanding of how to apply these techniques to management problems to draw practical conclusions. The module provides the foundations for statistical methods in follow-up modules.

The computing side of the module introduces the use of word processing, spreadsheet software for statistical calculations, and writing of management reports.

You will learn not only the fundamental analytical techniques, but also when and how to apply them to management problems and how to interpret the results. This module also involves you working as a junior business analyst on a simple but realistic case study and reporting results and conclusions to a fictional boss.

Principles of Marketing

The aim of this module is to introduce the key elements of marketing as both scientific discipline and organisational practice. The module is designed around three themes which serve as a solid foundation for the second year module MKTG227 marketing Management Essentials and further marketing modules following this.

This module also aims to support students in the transition towards independent learning, and in the development of a critical and analytical approach to ideas and theories.

Employability and Careers

This module is designed to support the first stage in your journey towards securing a future graduate job role which you will enjoy and thrive in doing! In the first year, we combine gaining business insights from visiting employers alongside a focus on two important stages for employability preparation: ‘Opportunity Awareness’, career opportunities available to Business Management graduates and how this knowledge relates to ‘Self-Awareness’, personal interests, motivations, values & skills.

Introduction to Operations Management

Operations management is the core managerial discipline in all kinds of operation – from private-sector manufacturing through to public-sector services. It is about the human capacity to organise all the operations that underpin the modern world: transportation, the generation of energy, retailing, the production of goods, the provision of medical and educational services, and so on.

The module will introduce students to key concepts and themes of Operations Management such as operations strategy and performance objectives, operations design (e.g. layout, facility location and capacity), inventory planning and control, project management, quality management and supply chain management. These topics will be approached using a combination of qualitative and simple quantitative methods.

By the end of the course students should be able to:

  • identify different kinds of operations and predict their characteristics
  • apply basic planning and analysis techniques to particular cases
  • understand operations problems and identify improvement strategies

Spreadsheet Modelling for Management

Many organisational recruiters have identified a number of skills and knowledge they want to see from a prospective employee. Top in the priorities are spreadsheet modelling, problem structuring, statistics, and project management.

Students will be introduced to Microsoft Excel 2019 and the basics of dynamic model building, including skills such as data handling, filtering and analysis, using functions, charting, plus advanced techniques such as optimisation, simulation, and the use of Visual Basic for Applications (VBA) to automate models and construct decision support models.

The course will make extensive use of case-studies and workshop-orientated learning tasks.

Statistical Methods for Business

 

Techniques for Management Decision Making

 

Project Management Tools and Techniques

Designed as an introduction to the theory and practice of managing business projects, this module introduces project management methods in a way which links to the life cycle of a typical project – from the early project identification and definition stages, through project execution and control, to issues of implementation and change. The coverage of the early stages of the project cycle uses methods emerging from the systems movement and stresses the strategic relevance of project management. The management of the project is covered by introducing techniques for planning, scheduling and controlling projects. Attention is also given to the people management aspects of this process, including leadership, team-working and motivation.

Employability and Careers II

In the second year of your Business Management degree, this module supports your journey towards securing a future graduate job role which you will enjoy and thrive in doing! We combine gaining business insights from visiting employers, recent alumni and networking opportunities, alongside a focus on building graduate labour market knowledge and preparation for the graduate recruitment selection process.

And any two of:

  • Interpleural Mindset
  • Changing Role of Management
  • Microeconomic Analysis
  • Marketing Management Essentials
  • Spreadsheet Modelling
  • Techniques for Management Decision Making

For full description of these modules go to Undergraduate Courses | Lancaster University.

Structuring Complex Problems

Issues and problems in the complex world of management do not necessarily arise in a well-structured form. People often do not know what they want or what is possible. They may also disagree about what they are trying to achieve and the means for arriving at their goals. Much thinking needs to be done in order to define an appropriate framework within which a useful analysis or project can be carried out.

Various approaches have been developed in recent years to assist in this task, often referred to as problem-structuring methods (PSMs). These very practically oriented methodologies typically involve the management team to help facilitate the structuring of complex situations. They place emphasis on dialogue to think through strategic problems, identify the salient issues, formulate goals and negotiate action plans. This module introduces you to several PSMs and some of the process skills needed to use them.

Quality and Risk Management

 

Project Management: Negotiation and Decision Support

Central to this module is the Crossbay Contracting Game, a management game designed by the module convenor and his colleagues at HCS Ltd.

Three (health service) organisations are involved in a contract negotiation, and you will be part of the management team of one of these organisations. The contract concerns funding requirements for core activities over the coming financial year.

The main aim is to reach an agreement that is satisfactory to all three parties – but you must of course ensure that your own organisation is likely to come out of it well. Much of your time will be spent analysing the emerging situation and negotiating with the other parties.

Alongside this 'management' task there is also a modelling task. Teams are provided with a decision support system they can use to analyse the emerging situation and help them decide which strategies are cost-effective for their organisation.

Business Analytics Project

This module is the final year capstone of the Business Analytics degree scheme, and aims to integrate the core principles and techniques in an integrative manner and in a realistic context, that have been taught during the previous years.

Students will learn to apply the project lifecycle framework, the associated consulting and business analytics tools and techniques, along with people and presentation skills, to define and manage a real-world project, being responsible for developing a comprehensive project management plan, to justify and document all decisions related to its development and implementation, to deliver the analytical aspects of the project, to discuss lessons learned, and to present the outcome of their work to a professional audience.

The module aims to ensure that students graduating from the BA degree are able to use integrative, innovative and analytical approaches to solve real-world consulting problems.

Supply Chain Management

This module examines the principles and practices of supply chain management, building on operations management concepts. It examines supply chain and logistics management applications in various sectors, such as retailing, pharmaceuticals, information technology, and even higher education.

Most of the time will be spent considering inter-organisational relationships from various perspectives, but it will also be necessary to understand how they relate to matters within the organisation, including functional areas such as logistics and procurement. As well as covering core principles and practices, the module also considers emerging supply chain themes such as service supply chains and sustainability.

And any three of:

  • Principles of Strategic Management
  • Ethical Responsibilities in Business
  • Rethinking Leadership
  • Management Simulation
  • Management in the 21st century
  • Structuring Complex Problems
  • Quality and Risk Management

For full description of these modules go to Undergraduate Courses | Lancaster University.

Teaching is delivered via a combination of small group lectures and group-based tutorial coursework (oral and written presentation).

Lectures convey knowledge, provide conceptual maps and introduce theoretical perspectives, illustrate methods and techniques of analysis and argument and identify policy issues. Small group teaching (seminars, etc.) develop

students’ critical understanding of the topics through theoretical discussion, presentations and problem-solving exercises. 

Computer workshops facilitate the application of techniques and practical experience of bespoke software. 

Students’ skills of reasoning and argumentation, and their general communication skills, are developed through seminar discussion, presentations and written coursework assignments.

Assessment is through examinations, essays, projects, and oral presentations at both the individual and group levels.

You will be encouraged throughout to undertake independent study to supplement what is being taught/learnt and to broaden your personal knowledge.

We set our fees on an annual basis.

As a guide, our tuition fees for the academic year 2023/24 are:

  • EU/UK: €9,900
  • International: €16,500

There will be a year-on-year increase of up to 5% for all fees.

At Lancaster University Leipzig we offer a range of scholarships and funding/loan options to our students to help cover the cost of tuition and/or living expenses.

All BSc (Hons) Business Management with Business Analytics students will receive their undergraduate degree from the quadruple-accredited Lancaster University Management School in the UK.

Please click on the link below to visit the full, country specific entry requirements for this programme.

The language of instruction at Lancaster University Leipzig is English. To enter the degree, you must be able to demonstrate you are suitably proficient in English. 

Please note that proof of German language is not required to study in Germany in English.

Visit the link below for information about English entry levels.

Lancaster University ranks 15th in the UK for Business, Management and Marketing

The Times and Sunday Times

Good University Guide (2023)

Careers

With analytical, numeric thinkers with good professional and problem-solving skills being in demand in a range of industries and organisations.

Given the variety of roles that Business Analytics graduates can fill, there are careers in a variety of roles and sectors. Business Analysts are highly sought after for their quantitative and business skills. They can be working directly as a specialist business analyst or utilising their talents in general management, project management and consultancy roles. 

Business analysts study a company’s processes, operating procedures, and large data sets to find ways to enhance an organization’s operational efficiency while achieving better performance. Business analysts work with management to reduce costs, eliminate, or reduce inefficiencies, and boost the company’s competitiveness in the modern business world. They use their analytical skills to understand and apply data-focused strategies best suited to increase a company’s bottom line.

These roles provide Business Analysts with opportunities in both the public sector and the private sector.

More information

Scholarships

Find out if you are eligible for one of our merit-based scholarships, which could earn you up to €5000 in savings.

Careers and employability

Learn why Lancaster University Leipzig might be the perfect choice for you to kick start an exciting career.

Why choose us

Discover how you can earn a degree from a top UK university while while studying on a modern, urban campus in Germany.