From marketing to election campaigns, from chat GPT to Tinder, and from global climate emergency to social media influencing, how do traditional and new media shape different facets of our everyday life and the world in which we live?
In the groundbreaking module Global Media Classroom which is part of the BSc (Hons) Business Management and BSc (Hons) Accounting and Finance programmes offered at Lancaster University Leipzig, students from Lancaster University campuses and strategic partners from across the globe in Accra (Ghana), Kuala Lumpur (Malaysia), Lancaster (UK), Weihai (China) and Leipzig (Germany) explore this question.
Professor Yang Hu (Lancaster University), Professor Bradley Freeman (Sunway University, Malaysia), Dr Cynthia Forson (Lancaster University Ghana) and Dr Anton Siebert (Lancaster University Leipzig) gathered at Lancaster University Leipzig for a final meet-up with Dr Lawrence Boakye Dankwah (Lancaster University Ghana ), Dr Anna Galindo (Wos) (Lancaster University) and Dr Khanh Le (Lancaster University).